Service Overview:Flip on GTM Execution Like a Light Switch
How we can help
Marketing Operations
We engineer CRM and marketing systems that make targeted marketing efforts reliable—ICP segmentation, contact management, and data integrity. With automated attribution models, we deliver board-ready clarity on SQLs, opportunities, and closed-won revenue—black-and-white conversion performance reporting, no guesswork.
Content Marketing
We create content that drives brand credibility and pipeline momentum—blogs, webinars, social, and thought leadership—built for maximum ICP resonance. Every asset ships fast, fuels brand awareness, reputation, and sales interest with commercial clarity.
Product Marketing
We turn products into market conviction with one-pagers, positioning, demo environments, and experiential videos. Every asset equips sales and success teams to win—connecting the value of your product or service directly to the needs of your ideal buyer.
Demand Generation
We run paid search, social, and outbound campaigns. Optimized in real time, our programs drive qualified pipeline, not wasted spend. Demand gen done with speed, rigor, and outcomes in mind.
Event Marketing
We take event logistics off your plate—designing and producing booth assets and promotions—so your team can focus on quality in-person interactions. Every detail we execute ensures your brand shows up best-in-class at high-investment events, turning attendance into meaningful positive impressions and pipeline momentum.
Design & Development
We build websites as true growth engines. Designed and developed with precision, our sites deliver clarity, differentiate you from competitors, and convert visitors into pipeline—execution over strategy, every time.
SDR/BDR Design
We equip you with the tools needed to plan, enable, and performance-manage your sales headcount investments. From territory design and ICP segmentation to inbound automation, we build the infrastructure that ensures every rep’s effort translates into trusted and reportable efforts.
Sales Enablement
We equip sales with cadence content, funnel-stage assets, and event follow-ups built for velocity. No theory—just field-ready materials that accelerate deals and increase the revenue impact of every sales activity.
Fractional CMO
We step in as an embedded fractional CMO—owning GTM priorities, aligning teams, and driving execution. Built for scale-stage companies, this role brings operator-level leadership, boardroom fluency, and day-to-day momentum without the drag of a full-time hire.
GTM AI Engineering
We train AI systems on your ICP, messaging, tone, and positioning—turning strategy into scalable execution. The result: outbound, content, and enablement that stays on-message, on-brand, and commercially sharp, without sacrificing speed or control.
Customer Journey Assessment
We map how prospects move from first touch to closed revenue—and through onboarding. This assessment ensures messaging, assets, and internal systems align to each stage, giving teams the clarity and infrastructure needed to track performance and remove friction across the journey.
Web Development
We build fast, reliable web infrastructure that supports growth. Separate from design, our development work ensures performance, scalability, and clean integrations—so your site operates as a dependable GTM system, not a fragile marketing artifact.
Ready To Make Marketing a Growth Lever, Not a Line item?
Reinforce your capital thesis, not dilute it—with marketing that drives revenue, not just awareness.
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What should I expect from a marketing partner during GTM diligence or post-close activation?
Expect speed, not slide decks. We embed fast and deliver from day one—turning GTM strategy into execution that drives pipeline in weeks, not quarters. Whether you’re in diligence or just closed, we build systems, campaigns, and sales assets that support the capital thesis. Everything we do aligns to investment priorities, operating partner mandates, and revenue goals. You’ll feel momentum right away, because we’ve lived the mandates we deliver—and we know how to build what boards expect to see.
How is Murdoch different from a marketing agency or freelance network?
We’re not an agency, and we’re not a patchwork of freelancers. Murdoch is a fully embedded GTM team—plugged in like internal staff, but ready on day one. No handoffs, no vendors, no learning curve. We’ve built inside PE-backed companies, reported to boards, and fixed what wasn’t working. Agencies pitch ideas. We build systems. Freelancers execute in isolation. We execute in alignment—with the capital thesis, with sales, with urgency. That’s why clients say we’re the team they wish they’d always had.
How fast can you start, and what does working with you actually look like?
We activate in days—not weeks. You’ll see momentum in the first week, with a full-stack team (content, ops, creative, paid, dev) shipping work from day one. We integrate directly into your workflows—Slack, standups, strategy—and operate like internal staff. Expect weekly output tied to pipeline, not vanity metrics. Murdoch is for founders and operators who don’t have time to wait for execution. We know the order of operations—and we move fast because we’ve seen what happens when you don’t.
